B2B(Business to Business)1688、海豚供应链等企业与企业之间的电子商务;B2C(Business to Consumer)京东、当当、网易考拉等企业与消费者之间的电子商务;C2C(Consumer to Consumer)个人对个人,如淘宝小店、咸鱼等;O2O(Online to Offline )线上线下电子商务可细分为四种:
Online to Offline:线上交易到线下消费体验;
Offline to Online:是线下营销到线上交易;
Offline to Online to Offline:线下营销到线上交易再到线下消费体验;
Online to Offline to Online:从线上交易或营销到线下消费体验再到线上消费体验。